So many people doing so many things. Specialists, hyperspecialists, people who specialize in special specializations especially for you. Curated and tailored to your tastes, your shoulders, and your color scheme. There’s an audience for everything, and clients for everyone, as long as you can find them. There are specially trained audience-sniffing people and apps, too. Point, click, be famous and rich and powerful. And all in less than 30 minutes a day. Flat abs and fat stacks.
I don’t even think it’s possible to be something for everyone. We can aspire for everyone to know our name, like Biff Frankenberry or Imogene Barkolounger – to become larger than life, and have our names on the exit signs. Or we can aspire to own narrow lanes. To be the King of boxsprings in Benning, or have the juiciest tomatoes in Trenton. Choosing our lanes may be the most difficult part.
Having been a generalist many times in my life, I have found it to be both nerve-wracking and exhausting – professionally and creatively. Honestly, I don’t think I want to be something for everyone, and be homogeneously boring. Even vanilla isn’t for everyone.
But there are so many lanes, and I know I travel in at least a few of them, so what is a fella supposed to do?
So many funks in the world. So many lanes. Drive, dude.